Candy | Weekly Traffic Summary

Traffic and engagement were soft across much of the week. All 20 shifts received new subscribers, with response rates ranging from 0% to 30%.

Five shifts reached a response rate of 20% or higher, including two shifts at 30%. Strong individual purchasing outcomes remained possible even during quieter periods.

Opportunity: use the strongest live-led formats to improve early engagement.

• Hard-sell formats: appeared as a top performer in 5 shifts, either independently or paired with live content
• Solo content: appeared in 4 shifts, including solo videos and solo/live-illusion formats
• Try-not-to-cum content: performed in 2 shifts
• B/G videos: appeared in 2 shifts, with an additional bundle performing in 1 shift

Live-led shifts generally produced stronger response rates of 20%-30%, while hard-sell-only shifts were reported at 10%. Higher-intent subscribers were also associated with the strongest purchasing periods.

Several shift dates were not recorded, limiting reliable day-of-week comparisons. The available evidence supports evaluating performance by content format and response quality instead.

Only one explicit content request was recorded during the week: B/G content. No recurring subscriber-led request pattern emerged across the remaining shifts.

• Near-term opportunity: continue testing B/G within the existing live and hard-sell formats
• Learning opportunity: record requests consistently to build a clearer demand signal over time

Actions Taken

One shift used a high volume of voice notes and also recorded strong performance, providing a useful format to evaluate in future live-led conversations.

Recommended Next Steps

• Prioritize live sessions and live-plus-hard-sell combinations as the clearest repeat performers.
• Continue testing solo, try-not-to-cum, and B/G content as complementary formats.
• Test voice-note use deliberately and compare response and purchase progression against similar shifts.
• Standardize date and content-request capture to improve weekly comparisons.